Experiential Design Direction for Pitchbook

experience design direction

The Lab at Rockwell Group partnered with Pitchbook, the Seattle Kraken, and Climate Pledge Arena to create an architectural-scale interactive experience outside the Pitchbook Suites. Two eight-foot by thirty five-foot flip-disc display walls were to be installed along the corrider leading to the suites.

I lead the multidiscplinary creative team that developed the concept, interactions, and animations. Working closely with architects, design technologists, and producers to bring the interactive experience to life.

I also developed a design tool — using Blender — that visualized animations and interactions to match the walls' unique circular pixels and stylistically-rendered low resolution.