COINBASE

Introducing the future of finance.

In 2021, I led concept, key messaging, and copy development for the pixel-up redesign of Coinbase.com — in preperation for their highly anticipated IPO.

In collaboration with multiple stakeholders across product, brand, and marketing we developed a clear site hierarchy and concise messaging that established trust and outlined key product features to encourage sign-ups.

This was one in a series of special product strategy and marketing projects.