Elevating a cannabis brand higher
I established and ran Curaleaf's in-house creative studio during a period of critical strategic transformation. Our goal was to create a major shift in perception, introducing audiences to the first ever lifestlye cannabis brand on the national stage.
We developed an elevated visual platform to showcase products in a lifestyle setting in a way that had never been done before.
During my time leading the 20-person studio, sales increased 166% from $165M to $312M.