general specifics is the creative studio of cole orloff

Hi. I'm Cole.

I think, write, direct, and design in multiple dimensions and media.

I’m a creative leader with cross-disciplinary experience and a penchant for building and nurturing happy and effective teams.

In no particular order, I've established a creative agency at a multi-billion dollar company, written TV spots, directed brand and product campaigns, had industrial design work featured on Netflix's Chef’s Table, designed an interactive 35-foot display, directed a mini-doc on a 3-Michelin star restaurant, and one time the New York Times called my sketch comedy “downright poignant.”

I also have a Master’s from NYU. That's where I learned why computers go beep, boop, bop, picked up some stuff about code, product design, web technology, electronics, prototyping, and fabrication.

You can reach me at cole@generalspecifics.xyz or schedule some time to chat.