ScoopFree
A great idea for a shitty brand
I created the outlandish feline-fed consiracy-laden concept for this outrageous holiday campaign. It led to record sales and proved to be so popular that the brand produced a sequal the following year.
The video generated 7+ million views (keep in mind this was back in 2016), 99.3% positive resoponse on YouTube, 37,000 organic shares, and record holiday sales. It was also featured in Adweek, The Drum, and LBB.
Selected Work
