Coinbase

Introducing the future of finance

I led concept, key messaging, and copy development for the redesign of Coinbase's most widely viewed brand asset — Coinbase.com — in anticipation of their $86B IPO.

In collaboration with multiple stakeholders across product, brand, and marketing we developed a clear site hierarchy and concise messaging that established trust and outlined key product features to encourage sign-ups.

This was one in a series of special product strategy and marketing projects. 

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Selected Work

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