GENERAL SPECIFICS IS THE MULTIDISCIPLINARY STUDIO PRACTICE OF CREATIVE DIRECTOR COLE ORLOFF. 

Qualcomm
Project type
JBL
Look & Feel
American Express
Massimo Bottura

CREATIVE EVERYTHING.
MORE OR LESS.

General Specifics adapts across contexts, media, and dimensions to solve complex challanges with strategic creative solutions.

Work has ranged from establishing and managing an in-house agency for a $2B CPG company to preparing Coinbase for IPO to growing revenue 10x for an independant architecture firm to developing photoreal CGI animations for an industrial design studio.

logo_Google
logo_Samsung
logo_Qualcomm
logo_NBA
logo_Coinbase
logo_Amex
logo_Robinhood
logo_HBO
logo_Microsoft
logo_United
logo_Curaleaf
logo_JBL
logo_Volvo
logo_Toyota
logo_Youtube
logo_Standard_Issue
logo_Jaguar
logo_CWandT

WHATEVER WORKS.

INDIVIDUAL CONTRIBUTOR.
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
CREATIVE LEADER & MANAGER.
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CREATIVE STUDIO.
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
FULL-SERVICE AGENCY.
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.