general specifics

is the creative practice

of cole orloff

projects

multidisciplinary. creative. director.

I’m a strategic and insightful creative leader with a multidisciplinary skillset. My deep understanding of story, strategy, design, production, and leadership comes from practical experience across a myriad of contexts. Including establishing and directing a 20-person in-house agency for a 2-billion dollar company. 

I've worked as a creative director, copywriter, art director, designer, film director, photographer, brand strategist, and industrial designer. 

I have a Master’s degree from the Interactive Telecommunications Program at NYU. That's where I learned why computers go "beep boop bop", picked up some stuff about interactive media, web technologies, product design, programming, UX, electronics, prototyping, and fabrication.

I'm driven by insatiable curiosity.

Also, one time, the New York Times called my sketch comedy “downright poignant.”

cole@generalspecifics.xyz

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