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Cole Orloff Signature

I'm a creative director that solves complex communication, design, and experience challenges for ambitious teams...often, when they're attempting something that's never been done before.

Recently, I've been building experimental AI demos and experiences for Google Cloud. Previously, I established an in-house studio for a $2B cannabis company, positioned Coinbase for their $85B IPO, and developed a new kind of connected training experience for the NBA.

I designed a plate that's highlighted on the Netflix show Chef's Table. And, once, the New York Times called my sketch comedy "downright poignant."

Selected Work
GOOGLE CLOUD Experimental software, interactive experiences, and narratives showcasing cutting-edge AI technologies.
QUALCOMM Launch film for the next-gen Snapdragon processor designed for AI-powered PCs.
ROBINHOOD Verbal identity, persona development, messaging, and copywriting.
AMERICAN EXPRESS Editorial film and photography highlighting world-renowned chefs and restaurants.
CURALEAF Establishing an in-house studio, redefining brand expressions, and streamlining creative ops for a $2B CPG portfolio.
JBL Evolving lifestyle and product photography.
STANDARD ISSUE CGI animation showcasing a custom material sampling program.
PITCHBOOK Creative and experience lead for a permanent interactive installation.
COINBASE Concepts, messaging, copy, and content strategy for the pre-IPO redesign of Coinbase.com.
NBA Spatial, digital, and experiential design for a connected training facility.
DEKKO CGI launch film.
CW&T CGI launch film for the Time Since Launch v2.
CRUCIAL DETAIL Bespoke culinary servingware design and metal fabrication featured on Netflix's Chef's Table.
CONSENSYS Brand positioning, tagline, and verbal identity.
Sketches
Clients
AMERICAN EXPRESS
CIELE
COINBASE
CONSENSYS
CURALEAF
CW&T
DEKKO
GOOGLE
GOOGLE CLOUD
HBO
JBL
MICROSOFT
NBA
QUALCOMM
ROBINHOOD
SAMSUNG
SCOOPFREE
SCOTTS
STANDARD ISSUE
TOYOTA
UNITED
VOLVO
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