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COLE ORLOFF Cole Orloff Signature
I'm a concept-driven creative director with fifteen years of experience across disciplines, media, and dimensions. I balance the promise of an idea with production realities, making sure the work is dialed in and does exactly what it's supposed to: solve a problem.
GOOGLE CLOUD Concepts, storytelling, prototyping, and experiential direction for interactive AI experiences.
QUALCOMM Creative direction and copy for keynote film.
NBA Physical and digital experiential design for a connected training facility concept.
ROBINHOOD Concept and copywriting for a new brand identity.
COINBASE Messaging, copywriting, and content strategy for the pre-IPO redesign of Coinbase.com.
CURALEAF Building an in-house agency to refine processes and elevate creative for a $2B CPG portfolio.
PITCHBOOK Experiential design direction for a set of permanent interactive installations.
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AMEX Writing and directing documentary films for the Amex Global Dining, featuring 2x World's Best Resturant Osteria Francescana.
JBL Developing and directing a new creative direction for lifestyle and product campaigns.
STANDARD ISSUE CGI production showcasing a custom architectural material sampling program.
DEKKO Creative direction and CGI production for a product launch film.
CW&T CGI production for the launch of the Time Since Launch.
CRUCIAL DETAIL Designing and fabricating experimental culinary servingware featured on Netflix's Chef's Table.
Cole Orloff Portrait
[ BIO ]

I’m a creative director working across media, disciplines, and dimensions. With a background spanning comedy, cooking, design, and technology, I draw from a wide variety of domains to shape unique ideas.

I have an eclectic background which translates to an equally eclectic portfolio. You'll find everything from writing viral campaigns for robotic litter boxes to directing a documentary series with the world's best chefs to prototyping experimental software for Google Cloud.

To execute that vision, I help teams define what they need to build, bring the right talent together, and ensure the final work is compelling and meticulously crafted. Over my career, this has ranged from running a 20-person in-house agency for a $2B brand to rapid-prototyping physical and digital experiences for Google.

I look for constructive interference: the spaces where distinct ideas overlap to make each other better and more interesting. Rather than managing from a distance, I act as both a strategic director and a hands-on creative practitioner. I don't pretend to know everything, but my experience across copywriting, spatial design, film, and CGI means I know exactly how things get built—and how to collaborate with the specialists who build them.

Also of note: I hold a Master's degree from ITP @ NYU and one time the New York Times called my sketch comedy "downright poignant."

[ CLIENTS ]
GOOGLE
GOOGLE CLOUD
QUALCOMM
ROBINHOOD
COINBASE
HBO
JAGUAR
TOYOTA
SAMSUNG
NBA
CURALEAF
PITCHBOOK
CW&T
DEKKO
STANDARD ISSUE
SCOTTS
UNITED
MICROSOFT
[ SKETCHES ]