QUALCOMM
LAUNCHING THE AI-POWERED PC
Qualcomm is well known for being on the cutting edge of processor technology. For decades they've been industry leaders, developing innovative components that have accelerated the evolution of mobile devices and laptops.
In 2024 they introduced the Snapdragon X Elite NPU, the latest iteration of their flagship processor. Designed for a new class of AI-powered laptops, Microsoft's Copilot+ PCs. The fastest, most intelligent Windows PCs ever.
General Specifics worked with brand studio Studyhall to develop concepts and creative direct the launch film, "The Art of Possible."
INTEGRATING AI INTO THE CREATIVE PROCESS
To communicate concepts and executions throughout the production process, we used AI image generation, in conjunction with a suite of 2D and 3D tools, to create high-fidelity storyboards and mock-ups.
AI-Assisted Concept "Sketch"
AI-Assisted Concept "Sketch"
Functional demo films showcase specific functionality and features only made possible by the native integration of AI via the Snapdragon processor and Copilot+.